let's transform an industry - together.


nail salon industry revenue in the US


abundant supply of artists in the US


existing nail salons nationwide


Now there's an opportunity for one national market leader

The beauty industry is longing for consistency + excellency. Right now, there is no clear market leader. We want to change that. PROSE has innovated and transformed the traditional nail salon into a thoughtfully inspired boutique experience. Created to elevate the member and guest experience in all aspects, PROSE is more than just manicure + pedicure maintenance - it's hand and foot poetry.

why choose PROSE?

an elegant + simple model

Simple services menu

Clear pricing strategy wrapped in a risk-free, customizable recurring monthly membership

Easy, high-margin add-ons personalize member expressions

Carefully curated products delivered with delightful consistency

Intelligent business systems underpin a winning + sustainable business model

a health + beauty focus

We believe health and beauty are inseparable, and it shows in the quality of our products and the standards of our boutiques.

Customers are reassured by our medical grade cleaning protocols

All of our products feature naturall, organic and vegan ingredients wherever possible

Our mobile technology offers a 100% touchless experience from booking to checkout

sleek + smart boutique designs

We believe in impeccable cleanliness + quality

Our boutiques never have that salon chemical smell

Every location is designed to make our customers + Artists feel as safe as at home

Our PROSE at Home retail features a curated selection of retail products designed to extend the PROSE experience at home.

focus on customer + artist experience

We believe in delighting others and creating a culture of taking care of the people that do important work: PROSE Artists

We deliver healthy water, natural moisturizers, thoughtful polishes, attentive Artists, selfless Curators, + boutiques that breathe

Expert leadership who care deeply about customers, employees, + our franchisees success

experienced beauty + franchise leadership

Nate McFarland

Nate spent 18 years as an executive at Wells Fargo overseeing multiple states and employees in the finance department. After his tenure at Wells Fargo, Nate saw opportunity to bring Massage Envy to the Hawaiian islands where he opened 5 locations. Nate continued his focus in franchising and developed the Orange Theory Fitness brand in Iowa overseeing 11 locations. Before becoming the CEO of PROSE Nate acquired the rights to develop Maryland, Virginia, DC, and Hawaii.

Greg Esgar

Greg has decades of franchise experience. Greg was the Chief Financial Officer for Massage Envy, he oversaw the entire network as they transformed the industry. Greg oversaw three different private equity ownership transactions for the Massage Envy brand. Greg has a fantastic reputation in the franchise industry and has experience with brands such as Burger King and BrightStar Care. Greg oversees the entire financial and compliance arm of the brand.

Beau Citron
VP Operations

Beau has a comprehensive background in law, operations, and overall business. While studying law Beau got his first taste of franchising with Massage Envy where he learned business systems and franchise operations. After many successful years practicing civil litigation, Beau was ready to reactivate his entrepreneurial spirit in franchising and operations. Beau is a founding equity investor and the first employee of the PROSE brand. Beau oversees the entire operation of a PROSE location and drives the brand successfully forward.

Lisa Williams
VP Retail + Innovation

Lisa is a creative, strategic leader delivering bottom line growth with experience in manufacturing, distribution, global marketing, brand development and retail strategy.  Lisa joined Estee Lauder Companies over 30 years ago focusing her energy as a senior executive working as a strategic partner with multiple retail chains, integrating Canada with the US market and leading the company in sales growth.   Lisa moved her energies into the spa business leading multiple brands through rebranding and global distribution efforts.  Lisa has been instrumental in developing world class Manicure and Pedicure services for PROSE NAILS and leading hotel spas in the US and Mexico.  Lisa also serves as a PROSE Board Member.

ready to learn more?

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. If you are a resident of a U.S. state or a country that regulates the offer and sale of franchises, are receiving this message in one of those states or countries, or intend to operate a franchise in any of those states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.