our purpose is to help you

Love your hands + feet

We believe in the little things
  • We believe in listening.
  • We believe in simplicity.
  • We believe in design that inspires.
  • We believe in impeccable cleanliness.
  • We believe in delighting others.
  • We believe in doing really great work.
We believe in the big things
  • We believe in serving others.
  • We believe in removing chemicals.
  • We believe health + beauty are inseparable.
  • We believe technology should simplify life.
  • We believe our work is a force for good.
  • We believe in being a brand you can trust.
Our beauty philosophy

make it healthier


It’s about healthy enrichment to us.

It means beauty alone isn’t enough. Our services and products need to nourish, renew + inspire.

This thinking is part of every aspect of your experience: healthy water, natural moisturizers, thoughtful polishes, attentive Artists, selfless Curators, boutiques that breathe…this is PROSE.

our guiding principles
Very best people

Delivering delightful care, attention + artistry every time.

Very best products

World-class products that enrich your life.

Nourishing environment

Creating a healthy culture + inspiring space.

Healthy habits

Serving in ways that go beyond manicures + pedicures.

Hello World.

PROSE was founded to create something beautiful and enriching for everyone.

After listening to and learning from countless hands, feet, fingers, and toes (and their thankful owners), I concluded that these little workhorses deserve better. So much of the pressure in our lives sits on these parts of the body. I set out to care more deeply for every last one in healthier ways – and that meant starting from scratch.

The result is a more thoughtful experience. One that transforms not just your nails, but refreshes your hands and feet, your outlook, and your day. Our sleek and smart boutiques are led by our talented and expertly trained Artists and Curators who care deeply about delivering a healthy, beautiful experience every time.

These are our beliefs. They inspire us to help you love your hands and feet every day.

Please enjoy the PROSE lifestyle.

Dave Crisalli,
Founder + CEO